Fashion is a form of expression, and it should be accessible to everyone. Unfortunately, the fashion industry has historically been exclusive, with limited representation for people of color, plus-size people, people with disabilities, and other marginalized groups.
In recent years, there has been a growing movement for inclusivity in fashion. More and more brands are featuring diverse models in their advertising and offering a wider range of sizes and styles. This is a positive step forward, but there is still more work to be done.
Here are some statistics on the importance of diverse representation in fashion:
79% of people say that clothes look different on them compared to brands' advertisements. (Source: Research conducted by KLOTOFY with 1000 participants)
70% of Gen Z consumers are more trusting of brands that represent diversity in ads.(Source: Microsoft Advertising)
In KLOTOFY We believe in a fashion future where everyone's unique style and beauty is celebrated. Join us in championing inclusivity and let's change the fashion landscape together! 👠💪 #FashionInclusivity #KLOTOFY #InclusiveFashion #DiversityMatters