Discovering the Future of Fashion: A Look at How Consumers Will Shop and Find Brands/Products in 2023
As we approach the end of 2022, it's natural to start thinking about what the future may hold. When it comes to consumer behavior in the fashion industry, there are a few key trends that are likely to continue or accelerate in 2023.
The rise of sustainable and ethically-produced fashion
Consumers are becoming increasingly aware of the environmental and social impact of their clothing choices, and are looking for brands that prioritize sustainability and ethical production. This trend is likely to be driven by both younger and older consumers, as the importance of sustainability becomes more widely recognized and accepted.
Fashion Discovery from Real People
We can expect to see a continued reliance on social media and other online platforms. Influencer marketing, in particular, is likely to remain a key way for brands to reach and engage with consumers. However, we may also see a shift towards more authentic and genuine forms of marketing, as consumers become more skeptical of overly-produced or staged content.
To drive relevance on these predictions, read what Emma Watson had to say about sustainable fashion:
"We need to remember that fashion is not just about what we wear, but about how it is made and the impact it has on people and the planet. That's why I believe it's so important to choose ethically and sustainably made clothing whenever we can." - Emma Watson for Harper's Bazaar UK
In 2023, it's likely that digital fashion goods will become even trendier and more mainstream. As technology continues to advance and the lines between the digital and physical worlds blur, more and more people will turn to virtual fashion as a way to express their personal style and individuality.
One key driver of this trend will be the increasing popularity of virtual reality and other immersive digital experiences. As more people discover the fun and convenience of virtual fashion, they will be more likely to incorporate it into their everyday lives.
In addition, the sustainability benefits of digital fashion goods will likely become more widely recognized and appreciated. With no physical products to produce, transport, or dispose of, digital fashion offers a more environmentally-friendly alternative to traditional fashion. As consumers continue to prioritize sustainability, digital fashion is likely to become an increasingly attractive option.
"As the fashion industry becomes more and more digital, we can expect to see a continued blurring of the lines between online and offline experiences. Brands that are able to seamlessly integrate their physical and digital offerings will be well positioned to succeed in the coming year." - Sarah Jones, Digital Marketing Expert and Founder of Jones Marketing Solutions.
The fashion industry in 2023 is likely to be driven by a combination of convenience, personalization, sustainability, and authenticity. Consumers will continue to prioritize these values as they shop and discover new fashion brands and products. Brands that are able to effectively meet these needs will be well positioned to succeed in the coming year.